Why AI may be a ‘major risk’ for Apple

While Google and Microsoft lead in generative AI innovation, Apple is behind and expected to fully scale its AI plans in 2025. Samsung, Apple's smartphone rival, is also entering the AI space with the Galaxy S24 series. Apple's late entry is seen as a major risk for the company, which prides itself on innovation. Apple is working on a large language model called Ajax and plans to announce its offerings at the WWDC in June. The company is incorporating AI into core apps, productivity software, Apple Music, and Siri, while also developing AI-based tools for developers and customer support.

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